October 2011 – Kevin O’Leary’s Book – Cold Hard Truth
Featured in Chapter 10 as a successful partnership from Dragons’ Den
Kevin O’Leary from CBC’s Dragons’ Den and ABC’s Shark Tank in the United States wrote his first book Cold Hard Truth. This book is Kevin’s reality take on money and business advice…something to be taken seriously given his success in the area! Dig It Apparel Inc. is a company I Co-Founded with my business partner in 2008 and we pitched the Dragons in their 4th season to win a successful partnership with Kevin. Kevin mentions Dig It in Chapter 10 of the book as an example of what he looks for in companies to partner with. You can even see a picture of our product we pitched with Kevin standing beside it like Vanna White!